Advertisers pay up to $8 million for a 30 Bowl area

American brand names return to custom, celeb and cheer

OpenAI and Perplexity profit from the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its iconic workhorse Clydesdales for a Super Bowl ad that the developing business says commemorates the "grit and decision" of the American spirit.

The Budweiser business marks a return to tradition, after a devastating social media promotion for its Bud Light brand name in 2023 including transgender influencer, Dylan Mulvaney, sparked calls for akropolistravel.com a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl ads. "Everybody enjoys the Clydesdales."

The go back to safe, familiar and ura.cc sentimental ground represents a pattern amongst some advertisers for this year ´ s Super Bowl LIX, thatswhathappened.wiki a rematch between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are expected to lean on humor, star and warm recommendations to America ´ s heartland, reflective of the cultural zeitgeist.

For the first time, OpenAI and demo.qkseo.in Perplexity will seek to profit from the most significant televised event of the year, bringing expert system into the homes of millions of Americans.

"We ´ re all in this good, delighted place, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand in that moment of fandom ... you have to deliver imaginative that is resonant with that audience."

Super Bowl advertisers are flashing major star power, with an approximated two-thirds of the commercials including stars.

Meg Ryan and Billy Crystal reenact their popular deli scene from the 1989 romantic funny "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that also includes a brief look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, Vin Diesel and opentx.cz Kermit the Frog also appear in the 30-second areas.

OpenAI, the business behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for artificial intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that offers a $1 million reward for asking questions throughout the video game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to resolve customer stress and anxiety about the fast-evolving innovation.

"All of the advertisements I have actually seen-- and I can't wait to see all of the innovative-- it's more about making people see how they can be more efficient, and how their lives could be better," said Greene. "I do not know if that's going to remove the fear, because, as people find out more about the abilities, we're seeing in the information, that they get less certain."

This year ´ s game will have fewer car commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, in which actor Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and treats return. They will share screen time with newcomer endeavor capital-backed Liquid Death, the canned water brand disgaeawiki.info that bought its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, illustrating an alien abduction.

"It ´ s off the scale on amusing, on interest," said Sean Muller, creator and primary executive of TV marketing measurement company iSpot.TV. "People like the ad." (Reporting by Dawn Chmielewski in Los Angeles